Published: 2024-12-13

Author Name: Chau Mai

When it comes to buying or selling property, choosing the right real estate agent can make all the difference. A great agent will help you navigate the process, negotiate the best deals, and provide valuable insights into the property market. But with so many agents to choose from, how do you know which one is right for you? Here are seven tips to help you find the perfect real estate agent.

1. Research and compare local agents

Start by doing thorough research on agents in your area. Look for agents who specialize in properties similar to what you are buying or selling. Check their websites, social media profiles, and real estate platforms like unrealty® or Domain or Realestate.com.au to get a sense of their listings and sales history. Comparing multiple agents will help you shortlist the ones who align with your needs.

Make sure to review online ratings and testimonials. Positive reviews from past clients can give you an idea of their level of service and effectiveness.

2. Check their experience

Experience matters when it comes to real estate. An agent with a solid track record in your local market is likely to have in-depth knowledge of property values, local trends, and negotiation tactics. Ask potential agents how long they've been in the business, how many properties they have sold recently, and if they have experience with properties like yours.

Experienced agents often have a network of professionals, such as mortgage brokers or conveyancers, which can help streamline your transaction.

3. Consider their communication style

Communication is key during the property buying or selling process. Choose an agent who listens to your needs and communicates clearly and promptly. You want an agent who will keep you updated and answer your questions along the way. In your initial meeting, assess how responsive they are to your queries and whether their communication style aligns with yours.

Some agents might prefer phone calls, while others are more comfortable with emails or text messages. Make sure you’re on the same page about how often and through which channels you’ll communicate.

4. Ask About Their Marketing Strategy

A well-rounded marketing strategy can make a big difference in how quickly your property sells, or how many potential properties you can view as a buyer. Ask potential agents about their marketing plans—how will they advertise your property? Will they use professional photography, social media promotion, or digital marketing campaigns? A comprehensive marketing approach can increase visibility and attract serious buyers.

For buyers, it’s important to find an agent who is proactive and can find listings that aren’t just readily available online.

5. Interview Multiple Agents

Don’t settle on the first agent you meet. It’s a good idea to interview at least three agents before making a decision. This will give you the chance to compare their expertise, communication styles, and fees. Ask them about their previous sales, their approach to the local market, and what differentiates them from other agents.

By meeting with multiple agents, you’ll get a clearer picture of who you feel most comfortable working with.

6. Understand Their Fee Structure

Real estate agents typically work on a commission basis, but the rates can vary. Be upfront about discussing their fees and what’s included in their service. Some agents may charge a flat fee, while others take a percentage of the sale price, usually between 1.5% to 3%. In Australia, commission rates differ depending on the location, so it’s important to compare.

Make sure you understand all costs, including marketing fees, and ensure they are outlined in a written agreement before proceeding.

7. Trust Your Instincts

Finally, trust your instincts. You’ll be working closely with your real estate agent throughout the entire process, so it’s important that you feel comfortable and confident in their abilities. If something feels off or you’re not sure about their approach, it’s okay to look elsewhere.

An agent who makes you feel at ease and listens to your concerns will likely provide a more positive and less stressful experience.

Frequently Asked Questions

How do I find a trustworthy real estate agent?

Start by researching agents in your local area and looking at reviews on sites like unrealty® or Realestate.com.au or Domain. Ask for recommendations from friends and family, and interview several agents before making a decision.

What should I ask when interviewing a real estate agent?

Some key questions include:

  • How long have you been in the industry?
  • How many properties have you sold recently?
  • What is your marketing strategy for selling my property?
  • What are your fees and commissions?
  • How often will you communicate with me?

Should I choose an agent with the lowest commission rate?

While commission is important, it shouldn’t be the only factor. A low commission rate might mean less comprehensive marketing efforts or reduced availability. Weigh the agent’s experience, communication skills, and marketing strategy alongside their fees to make an informed decision.

How do I know if my agent is a good negotiator?

A good negotiator will have a track record of securing strong sales or purchases for their clients. Ask potential agents for examples of past transactions where they successfully negotiated favourable deals. You can also look at their reviews for feedback on how they handled negotiations.

 

Choosing the right real estate agent is an important step toward a successful property transaction. By doing your research, interviewing agents, and considering factors like experience, communication, and marketing strategies, you’ll be better equipped to find an agent who meets your needs. Ultimately, trust your

What is unrealty®

Founded by two experienced property investors with a successful background of marketing agency ownership, unrealty® aims to revolutionise the real estate industry. Our platform connects exceptional properties with buyers and sellers through our pre-vetted agents, known as unrealtors®. We offer a modern, streamlined alternative for Australians to buy and sell property, bypassing the outdated and often frustrating traditional methods. We’re putting the heart back in finding a home.

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