When McGrath partnered with Unrealty to promote a listing in Tuan, Queensland, we knew traditional portals alone wouldn’t cut it. Tuan isn’t a well-known location — so instead of waiting for local buyers to come to the listing, we used our Unrealty Reach system to find them.
Through a highly strategic Meta Ads campaign, we profiled and targeted potential buyers outside the region — people who fit the right lifestyle and budget demographics. The result? One buyer saw the ad, drove three hours to attend the open home, and purchased the property on the spot.
By blending smart data, human insight, and creative strategy, Unrealty helped McGrath turn a challenging regional listing into a fast, full-price sale — proving that when you look beyond the portals, incredible results follow.
Key Results
- 7000 additional eyeballs on the listing
- The buyer saw our ad, inspected the property and bought it
